ABC and Disney to Launch Day of Giving for Hurricane Sandy Relief

ABC and its parent company Disney will launch a Day of Giving on Monday, November, 5 2012. to raise funds for Hurricane Sandy relief efforts. Across all its ABC channels, the network will run public service announcements to encourage viewers to offer their support to victims of the hurricane and its relief efforts.

The Disney company has kicked off the campaign with a $2 million donation to start the fund raising.

“The response to Monday’s a Day of Giving’ has been nothing short of amazing,” says Anne Sweeney, co-chair of Disney Media Networks and president of Disney-ABC Television Group. “We are going to do everything possible to encourage our viewers and customers to help those who are dealing with Sandy’s devastation.”

The Disney company’s holdings and ownership include multiple film and theater brands including Hollywood Pictures, Miramax Films, Touchstone Pictures, Walt Disney Pictures, and Pixar Animation Studios, as some of the best-known names. Also included as part of the Disney Company are all of its theme parks, resorts, and Disney Vacation Club timeshares and vacation ownership. Disney owns multiple Disney music labels, radio stations, and television stations, including ABC Television Network (ABC Daytime, ABC Entertainment, and ABC News), ABC Family, ABC Studios, ESPN (and the ESPN network brands), and large percentages of ownership in other networks including A&E Television Networks, The Biography Channel and History (formerly The History Channel). In publishing, Disney owns Hyperion Books, ESPN The Magazine, and approximately a dozen other publishing entities, as well as multiple toy, apparel, and consumer goods brands and labels.