Interval International Timeshare Exchange Wins Bronze HSMAI Ad Awards

Interval International timeshare exchange (part of Interval Leisure Group), a global leader in vacation services, has been honored by the Hospitality Sales & Marketing Association International (HSMAI) with a bronze Adrian Award. Presented to Interval International in the category of advertising campaigns, the award was judged by top hospitality, timeshare, travel, tourism, and media professionals from all sectors of the industry.

The London-based consumer marketing and creative services groups developed the award winning campaign for Interval. The campaign targeted member renewals among Interval International members in Asia and the Middle East and was distributed via print, direct mail, and online in three languages.

Sharon Freed, Interval’s senior vice president of consumer marketing, says, “We’re pleased to be recognized by HSMAI for this creative campaign that involved offering incentives unique to the marketplace. The program was a tremendous team effort as we engaged members across multiple marketing channels and achieved our goal of increasing upgraded membership sales.”

The Hospitality Sales & Marketing Association International awards have been presented for more than fifty years, and this year attracted some 1000 entries from around the world. Interval International will receive the award on January 28, 2013, along with other HSMAI winners at the Hospitality Sales & Marketing Association International’s annual gala in New York City.