RCI Timeshare Exchange Claims 5 Awards at ARDA 2013
Wednesday, April 17, 2013
Leading timeshare exchange and travel services provider, RCI, was honored with five awards at the ARDA 2013 Awards Gala dinner. Held in Hollywood, Florida on the last night of the ARDA World 2013 convention, the awards to RCI recognized the company in areas including best Technology Manager/Team and the Communications/Public Relations Award.
Gordon Gurnik, president of RCI, explained, “It’s rather apropos that we began the ARDA World 2013 Convention & Expo by showcasing our latest innovations and ended another great convention by seeing RCI recognized for our outstanding technology achievements and our amazingly talented team of professionals. We are truly fortunate to have the best people in the industry who are helping keep RCI and our affiliates one step ahead of the competition.”
Among the awards received, RCI timeshare exchange was honored in the Innovative Marketing, Public Relations or Social Media Campaign category award, for an email campaign called “Abandoned Search Email.” This campaign which targeted RCI members who were actively searching the website and provided them with “bespoke” recommendations for timeshare resorts to discover, based on their past search history.
Julia Geffner, also of RCI timeshare exchange, won the ACE Women on Their Way Award and the Marketing Management Executive Award. Congratulations to Julia and to everyone at RCI timeshare exchange.