Is Brazil Timeshare Heating Up?
Friday, August 2, 2013
Brazil timeshare has been around for decades, so why is it suddenly getting hot? In fact, Brazil timeshare is a concept that has probably taken a good 10 years to become an “overnight success.”
But the question remains, “why the upsurge now?”
Brazil is recognized as one of the BRIC economies—that’s Brazil, Russia, India, and China. (Note: this list is sometimes identified as BRICS, with the more recent inclusion of South Africa to the list).
All of these countries have, in the past decade, seen the emergence of a rising middle class; a group of people who are gaining an expendable portion of their incomes along with the opportunity for leisure and vacations.
Although many economists believe that at least in the case of Brazil, this growth is tapering off now, it has nevertheless given rise to some 40 million Brazilians who have climbed from a lower to a higher economic group.
According to Samantha Gore, sales manager for Brazil based uv10.com, RCI saw 402% growth in Brazil timeshare sales between 2005 and 2010, closing 25,000 timeshare deals in Brazil in 2012. This contrasts sharply to five years earlier, when the number was only 1,500 Brazil timeshare deals closed.
Just last month, Interval International announced its affiliation with Residence Waterfront, an upscale condo-hotel in Alagoas, Brazil. Jardim Atlántico Beach Resort. (See: Interval Adds Residence Waterfront to its Network of Vacation Exchange Resorts) Brazilian tourists have long made a powerful mark on the US economy. For example, in 2011, Brazilian tourism to the US increased 26 percent, to 1.5 million, with an estimated expenditure of $8.5 billion during their vacations.
And now for the second important question to consider: Could this be the perfect time to buy Brazil timeshare resales?