How Timeshares Can Benefit from Wellness Tourism
Wednesday, October 23, 2013
A new study conducted by SRI International, a leading research institute, has shown that the “wellness tourism” industry has reached a ½ trillion dollars annually. In 2012, the industry generated over $439 billion dollars and is projected to increase up to 10% per year over the next 5 years.
You may be wondering, what is wellness tourism?
A wellness trip is any vacation that involves improving the health or well-being of the traveler. This could include a dietary rehab, physical fitness trip, or even a journey to undergo surgery. In fact, almost any vacation in which the person feels that their wellness has improved can be viewed as wellness tourism.
It is a common theme among modern Americans that we are consistently striving to improve ourselves. Wellness tourism can be used as a relaxing retreat to rejuvenate the spirit or to provide a quick start to a healthy lifestyle. Both scenarios have become increasingly more popular with American travelers, as well as tourists around the globe.
It is also common to partake in wellness trips as a large group (corporate retreats, for instance). Many timeshare resorts across the country provide the perfect location for trips of this nature. A resort in the mountains of Colorado can provide a scenic backdrop for hiking and group activities, as well as quiet reflection.
Timeshare resorts can use this new “travel trend” to their advantage. Many new resorts already feature spas, health clubs, and wellness centers but do not promote these facilities to wellness enthusiasts. As the wellness industry continues to grow into what has the potential to become a trillion dollar industry, it’s time to get on board.
The Global Spa & Wellness Summit
The study conducted by SRI International was prepared in conjunction with the 2013 Global Spa & Wellness Summit. The findings had also proven that 1 in 7 tourism dollars is spent on wellness tourism.
To read the study, click here.