Starwood Works to Improve Water Issues


As a leader in the hospitality industry, Starwood continues to show a commitment to conservation and sustainability. Now, the company is expanding their efforts by focusing on multiple water issues—beyond conservation.

Currently, more than 50% of Starwood Hotels & Resorts are challenged by water issues including quality, scarcity, and flooding. Starwood plans to combat these issues by implementing new technology and programs. They plan to implement new programs both on-property and in the communities surrounding their resorts.

Chief Administrative Officer, General Counsel and Head of Global Citizenship at Starwood, Ken Siegel shared,

“Some say water is the new oil and, as we execute a global growth strategy, water is not only an environmental consideration, but also a potential business risk that impacts guests, properties and the communities where we operate.

“Starwood has to look beyond conservation and leverage innovation and partnerships to limit its environmental impact, support and enhance its local economies, and protect people and the planet, all while delivering an unmatched guest experience.”

This is not the first time Starwood has announced a major green initiative. In 2009, they announced “Starwood’s 30/20 by 20” plan, a goal to reduce energy usage by 30% and water by 20% by 2020. In July, Starwood announced that they were close to reaching their goal of using 20% less water. Since the launch of 30/20 by 20, the company has decreased their annual water consumption by 17.26% globally.

Starwood has introduced a YouTube video to share their water story, as well as an infographic. To learn more about Starwood’s sustainability efforts, visit