Holiday Inn Club Vacations to Add New Texas Resorts
Tuesday, May 10, 2016
New and exciting changes are coming to the Holiday Inn Club Vacations brand. Orange Lake Holdings, parent company of HICV, announced two new additions to their family in Texas. The Hill Country Resort in Canyon Lake and the Villages Resort in Flint, both formerly of the Silverleaf brand, will be rebranded as Holiday Inn Club Vacations resorts moving forward. The announcement is the latest in a series of moves by Orange Lake Holdings to incorporate Silverleaf properties into their brand following their purchase of the vacation ownership chain last year.
Together, the two Texas resorts will contribute more than 800 new villas to the HICV brand. The rapidly-growing and improving Holiday Inn Club Vacations name now has 21 branded resorts across 12 states as it aims to generate a larger presence in the vacation ownership world. The addition of the Hill Country Resort and Villages Resort in Flint leaves just five remaining Silverleaf branded resorts. Orange Lake Resorts plans to incorporate the rest of those properties into the Holiday Inn Club Vacations brand by the end of 2016.
Orange Lake Resorts CEO Don Harrill expressed his enthusiasm toward the rebrands. “We’re excited to welcome these two beautiful resorts to the Holiday Inn Club Vacations family,” he stated. “Additionally, we’ve transitioned eight of the 13 Silverleaf Resort properties we purchased last year into the brand while adding fantastic new vacation experiences for our club members, owners, and guests to enjoy.”
The HICV brand will undoubtedly benefit from the move. The Hill Country Resort is located between San Antonio and Austin, which will enable them to attract a new group of vacationers eager to explore the area. Meanwhile, the Villages Resort in Flint is located on Lake Palestine just outside Dallas, and comes with dedicated guests and club members who visit each year. While Orange Lake Resorts and their partners at InterContinental Hotels Group are starting with a simple rebrand, frequent visitors and Club members will have to wait to see if the change in name will accompany any improvements or renovations to the two resorts.
For more information, visit Orange Lake Resorts’ corporate website.