Grupo Vidanta Pledges New Reforestation Initiative

Grupo Vidanta, one of Mexico’s leading developers of luxury resorts, is launching a new reforestation initiative in observance of World Tree Day. The brand plans to increase efforts to prevent and deter deforestation through its Nuevo Vallarta property, including donations of plants and trees and sponsoring educational programs in local schools and communities.

Deforestation affects Mexico every year, with an estimated 500,000 hectares of forest destroyed annually to produce paper and other materials. Mexico ranks at the nation with the 12th highest number of trees, at 64 million hectares. It also sees the 5th highest rate of illegal logging, prompting an urgent need for reforestation efforts.

Grupo Vidanta has seen World Tree Day as the perfect time to rise to the occasion. The brand will be promoting green practices with the children at the Multiple Attention Center No. 15, a special education center in San Jose del Valle. They will also donate more than 500 plants and trees toward a collaborative reforestation initiative that improve upon the natural beauty of the region while spreading awareness of deforestation.

The Nuevo Vallarta property will also begin growing and maintaining their own produce at an all-new 20-hectare farm. The project will decrease the property’s reliance on cultivated products by 20%, and will also help decrease carbon footprints and create jobs.

This month, Grupo Vidanta will also send a team to attend the Visitation and Convention Office’s reforestation event. The event aims to plant 2,000 saplings in specific areas around the Cruz de Huanacaxtle, as well as at five schools in La Cruz, Valle Dorado, and Mezcalitos.

For more information on Grupo Vidanta or their reforestation initiatives, read their official press release.