Marriott International Announces New All-Inclusive Platform For Its Brands
Tuesday, August 6, 2019
With so many vacationers and its current members searching for all-inclusive vacation options, Marriott International has just announced its newest all-inclusive platform and management contracts with hotel developers to build five new all-inclusive resorts (and over 2,000 more rooms) in the Caribbean and Latin America. The company has invested more than $800 million in these projects with anticipated openings between 2022 and 2025.
Marriott will be welcoming a mixture of new and existing properties to its all-inclusive portfolio with the help of its Marriott Bonvoy travel program and brands like The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott.
Marriott International’s Executive VP and Global Chief Development Officer Tony Capuano discussed this latest development:
“Our new all-inclusive resort platform is a natural progression for Marriott International. It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects around the world, while providing guests a new vacation option with brands they trust.”
Marriott International’s confidence in the new program has been proven by its impressive investment in five new all-inclusive resorts scheduled to be built in the Dominican Republic and Mexico. Currently, the projected timelines for these resorts are as follows:
- 2022—650-room Autograph Collection resort (DR)
- 2023—240-room The Ritz-Carlton resort (Riviera Nayarit, MX)
- 2023—400-room Westin Hotels resort (Riviera Nayarit, MX)
- 2025—300-room Autograph Collection resort (Riviera Nayarit, MX)
- 2025—500-room Marriott Hotels resort (Riviera Nayarit, MX)
The Riviera Nayarit properties will be a part of NIA, a flagship, all-inclusive development created by Mexico City’s leading private equity firm and real estate developer, Artha Capital. The project will be completed on 220 acres of land located on the Pacific Coast.
Gerardo Fernandez, Artha Capial’s Hospitality Platform Managing Director, excitedly stated:
“We are thrilled to be working with Marriott International to create a first-of-its-kind, exciting vacation destination in Mexico’s Riviera Nayarit that will feature four of the company’s distinct brand experiences. By bringing together a mix of premium and luxury brands on our beautiful, oceanfront site, we have the opportunity to redefine what ‘all-inclusive vacationing’ truly means. We have high confidence in Marriott International, the power of its brands and loyalty program, and are confident that this project will be a success.”
DIT Hotels CEO Mihail Popov shared similar sentiments about the DR property:
“We are thrilled to be developing an all-inclusive Autograph Collection resort in the Dominican Republic in collaboration with Marriott International. Working with Marriott International means we have access to its brand, design and business expertise as we develop our resort in Punta Cana, and once we open, we’ll benefit from the company’s operational excellence and base of enthusiastic Marriott Bonvoy members who are always seeking out new experiences.”
Each of these new all-inclusive properties will offer a number of amenities designed for nearly every type and age of vacationer. Family-focused resorts will include options like sports activities, water activities, children and teen clubs, and a number of daily/seasonal entertainment options. Adult-centered resorts will have features like fitness centers, spas, reservation-free gourmet dining, adult-only pools, swim-up bars, on-site nightclubs, and unlimited premium beverage programs.
“The diversity and global nature of our brands give guests the opportunity to find the perfect match for nearly any travel experience or destination. By expanding our portfolio with this new offering, we are opening up a new way for travelers to explore our incredible brands — from Westin to W — through a new, all-inclusive lens.”
Though all-inclusive resorts are newer to the Marriott International brand, they are not unfamiliar with them. In 2016, after its acquisition of Starwood Hotels & Resorts, the company took over operations of its first all-inclusive property, the Westin Golf Resort & Spa in Costa Rica.
To learn more about Marriott International and the many progressive decisions they make regarding simplified vacationing, please visit their official website.
