Bluegreen Vacations Announces New Chief Marketing Officier and Chief Administrative Officier
Tuesday, October 1, 2019
Bluegreen Vacations has just announced their new Chief Marketing Officier and Chief Administrative Officier. Ahmad M. Wardak, who has been with Bluegreen Vacations for 16 years, is now Executive Vice President and Chief Marketing Officier. Susan Saturday is returning to the Company as Executive Vice President and Chief Administrative Officier.
Ahmad Wardak will oversee all of the Company’s marketing operations and customer care as Chief Marketing Officier. He will also oversee the sales operations at Bluegreen Vacations 50%-owner Bass Pro Shops joint venture. Ahmad Wardak will also continue to serve as a member of the Bluegreen Vacations Executive Committee and as a member of the Management Committte of the Bass Pro JV.
Shawn B. Pearson, President and Chief Executive Officer of Bluegreen Vacations, commented:
“Ahmad becomes Bluegreen’s Chief Marketing Officer with a thorough understanding of our business and strategic initiatives. He is a highly creative and analytical executive with a proven track record of driving our direct marketing channels. I look forward to continuing to work with Ahmad in his new role.”
Ahmad Wardak first joined Bluegreen Vacations in 2003 and was most recently working as the EVP of Corporate Development and Innovation.
Bluegreen Vacations has also welcomed back Susan J. Saturday to the newly created position of Executive Vice President and Chief Administrative Officier. Susan Saturday will work to offer oversight to the functions of human resources, information technology, development services, resort operations, and club management. She will be supported by existing department leaders including Justin Taylor, Executive Vice President and Chief People and Technology Officer; Kathy Foster, Senior Vice President of Business Development and Innovation; and Ada Grzywna, Senior Vice President of Resort Operations.
Susan Saturday first joined Bluegreen Vacations back in 1988. She was able to create the Company’s human resources function and worked to support the grown of Bluegreen Vacations. She left the Company to join BBX Capital Corporation as Executive Vice President and Chief Human Resources Officier.
“Susan brings her vast experience and thorough understanding of the Company to bear in her new role, leading areas which are critical to our success,” said Mr. Pearson. “I am extremely happy to be working with Susan as we drive our growth and focus on increasing shareholder value.”
Learn more about Bluegreen Vacations on their website.
