Marriott Vacations Worldwide Welcomes Lori Gustafson as Executive Vice President and Chief Brand and Digital Strategy Officer

Marriott Vacations Worldwide Corporation has announced that Lori Gustafson will be the company’s executive vice president and chief brand and digital strategy officer. Ms. Gustafson also serves as a member of Marriott Vacations’ Executive Committee. In this new role, she will be responsible for the enterprise’s global brand footprint and driving growth and customer satisfaction through digital innovation.

“I am excited to welcome Lori to our Marriott Vacations Worldwide family,” said Stephen P. Weisz, president and chief executive officer. “Her extensive knowledge and understanding of both our industry and the brand and digital space will enable us to make important strides across our brands and businesses as we expand our digital offerings as an organization to our Owners, Members, guests, and associates.”

Lori Gustafson also commented on her new position, saying:

“It’s an honor to be part of an organization that has such iconic brands and innovative offerings in the vacation ownership and exchange space. I’m looking forward to building on the company’s incredible success and accelerating digital capabilities that will transform our customer experience.”

Previously, Ms. Gustafson served as senior vice president, global brands & digital for Wyndham Destinations. She had held this position since 2018, where she was responsible for driving the global brand and digital marketing strategy including the vacation clubs’ portfolio and the RCI exchange business. Additionally, Ms. Gustafson was able to successfully launch the new branding for both Wyndham Destinations and Panorama.

Prior to working at Wyndham Destinations, Ms. Gustafson held the role of corporate vice president of digital, eCommerce, and media at SeaWorld Parks & Entertainment. In this position she was responsible for the company’s impressive growth in brand recognition, CRM, and direct revenue. She also oversaw the media distribution strategy for all 12 of SeaWorld’s U.S.-based theme parks and led the company’s digital transformation and customer experience strategy.

Ms. Gustafson is originally from Orlando, Florida and a graduate of the University of Central Florida where she earned a Bachelor of Arts degree in interpersonal communications.

Learn more about Marriott Vacations Worldwide on their website.