Amélie Brouhard Appointed as Club Med’s VP of Marketing, Sales
Wednesday, March 31, 2021
Club Med has just announced Amélie Brouhard’s promotion from Vice President, Managing Director Club Med Canada to Vice President of Marketing Omnichannel North America and USA Sales.
In her new role, Brouhard will lead the commercial and marketing strategies of the North American division with the goal of gaining market shares and improving the omnichannel pathway for customers. In addition to this transition, VP of Omnichannel Strategy Sales Operations North America, Vincent Giraud, will take over Brouhard’s former role in addition to his current position within the company.
Brouhard will report directly to the President and CEO of Club Med North America and the Caribbean, Carolyne Doyon.
“Amélie is a proven leader and her transition to the U.S. market comes at a pivotal time for Club Med. As a brand, we have rapid expansion plans – with 16 new resort openings plus 10 renovations and extensions of existing resorts between now and 2023 – and Amélie and her team will have key roles in the evolution of our portfolio.”
Brouhard joined Club Med in 2011 as a Product Manager and Senior Product Manager on the Strategic Marketing team in Paris. Due to her hard work and dedication, she was promoted to Marketing and Communication Director for Club Med Canada in 2015. In this position, she was a key player in driving the brand’s development and Canadian business growth. In 2019, she was promoted to Vice President of Canada and Mexico. She maximized her time in this role by piloting the country’s commercial contribution while simultaneously setting up Club Med Québec for success which is slated to open in December 2021. The new resort has already booked more than 4,000 clients to date.
“Travel is reaching its turning point within the North American market and over the last few months, Club Med has seen a reinvigoration for revenge bookings, trending to more than a 30% increase versus 2019. We are well-equipped to accommodate pent-up demand – as Club Med’s low-density resorts are spread across 50+ acres – and are continuing to implement effective measures to welcome back guests for a safe and memorable experience.”
Club Med’s over 70 years of experience in the vacation and hospitality market has helped the transition all vacation brand’s faced throughout the COVID-19 pandemic. Its Safe Together hygiene protocols and flexible cancellation policies have made an easy for guests to make the most out of their stays.
To learn more about Club Med, Club Med resorts, and other changes within the company, please visit their official website.