Margaritaville and Karisma Hotels & Resorts Announce New Boutique Hotel Collection

Leading hospitality companies Karisma Hotels & Resorts and Margaritaville have just debuted their plans to launch a new boutique hotel collection titled St. Somewhere. This collaboration is the second property concept the companies have developed together and has an anticipated opening in fall 2021.

Following the success of the launch of their first collection, the Margaritaville Island Reserve Resort brand which launched in Riviera Cancun in 2020, St. Somewhere properties will be a great escape for couples and families with a laid-back atmosphere, yacht-inspired architecture, and surprises that will make each resort unique and unforgettable.

The first property is to be located on a small island north of the Yucatan Peninsula named Isla Holbox. Here, guests will have the opportunity to experience the escapism the Margaritaville brand instills at each of its resorts as well as an exclusive club atmosphere. Additional properties will be announced for other luxurious locations at later dates.

Karisma’s Senior VP of Business Development, Design and Construction stated:

“The expansion of our partnership with Margaritaville with the elevated St. Somewhere brand will provide guests the ultimate exclusive escape. Each hotel in the new collection of boutique properties will be uniquely rooted in its destination, which will inform everything from architectural design to suite layout.”

Executive Director of Hotel Development for Margaritaville added:

“Our relationship with Karisma Hotels & Resorts has incredible potential, creating destinations to deliver Margaritaville’s casual renowned atmosphere, top-notch amenities and outstanding food and beverage offerings to guests. This new St. Somewhere collection, starting with our first property in Isla Holbox, will bring together our signature laid-back luxury vibe with a more personalized and intimate island experience.”

Karisma Hotels & Resorts and Margaritaville have brought in ownership and development group, Desarrollos Hacienda Puerta Azul, to help in the creation of this resort because of the company’s unmatched reputation to produce impressive services and new guest experiences.

Desarrollos Hacienda Puerta Azul developers Christian O’Farrill Walter and Esaú Gutiérrez Sandoval also stated:

“The raw beauty of Isla Holbox is the perfect location for the first St. Somewhere hotel. We look forward to bringing this intimate property, which marries Karisma Hotels & Resorts’ exceptional service and Margaritaville’s distinctive guest experiences, to beautiful Punta Coco Beach on this picturesque island off Quintana Roo.”

To learn more about Margaritaville, please go to or to learn more about Karisma Hotels & Resorts, please visit