More Confirmation that Timeshare Vacation Ownership Is In Good Shape
Wednesday, April 2, 2008
CNNMoney.com reported last week that despite the fact that hoteliers in general are feeling the pinch of the tight economy, hotel companies that have a timeshare sales component are doing just fine.
Backing up this theory are strong financial reports from timeshare companies, including Wyndham Worldwide, with fourth-quarter 2007 timeshare vacation revenue up 4 percent to $576 million and Marriott timeshare sales and services revenue up 2 percent in the same quarter.
Here’s What Leading Financial Analysts Said about Timeshare Sales
Last month, Goldman Sachs analyst Steven Kent toured Florida timeshare resorts belonging to Marriott, Starwood, and Wyndham. CNNMoney.com quoted him as saying, “We came away with a renewed sense belief that timeshare sales should be able to muscle through the current difficult economic environment, given a proactive sales model and the compelling quality of the product.”
Robert LaFleur, an analyst with Susquehanna Financial Group, reportedly said that timeshare sales remain a very profitable business and at the same time afford a way for hoteliers to extend their brand. But perhaps LaFeur’s most quotable observation relates specifically to why people continue to buy timeshare despite challenges in the US economy. La Feur said, “It’s (buying timeshare) like going to Costco and buying vacation in bulk.”
No Mistake About It: Timeshare Sales, NOT Vacation Home Sales
If you don’t think consumers clearly understand the difference between the value of buying timeshare vacation ownership property in this economic market and buying sole ownership vacation homes, think again. Vacation home sales (sole ownership properties) dropped 30.6 percent in 2007, from their 2006 all-time record high.
Timeshare ownership …for millions of satisfied people, it’s a great vacation solution no matter what the economy.