Another Major Hotelier Entering the Timeshare Resort Industry
Friday, September 26, 2008
On Wednesday, InterContinental Hotel Group released an announcement that they are developing a new timeshare brand under the Holiday Inn corporate umbrella. The company, whose North American headquarters is in Atlanta, Georgia, has formed a licensing and marketing alliance with Orange Lake Resorts, creating Holiday Inn Club Vacations.
Beginning in December of this year, Orange Lake timeshare, with its 1400 acres, will be rebranded as a Holiday Inn property. The popular Florida timeshare resort has 2412 timeshare villas, golf courses, and a water park, and is located in the Disney area of Orlando. The other Orange Lake timeshare resorts (located in Wisconsin, Vermont, and Panama City, Florida) will also assume the Holiday Inn Club Vacations brand at a later date.
Under the terms of the agreement, Orange Lake will retain ownership and operations as a privately held company. According to The Orlando Business Journal, “Under the deal, Holiday Inn will build a hotel at the Orlando resort and Orange Lake villas will be marketed through IHG’s reservation and distribution systems. IHG affinity program members will earn points for staying at Orange Lake resorts.”
The business relationship between Orange Lake timeshare resort and Holiday Inn is not new. Kemmons Wilson, the founder of Holiday Inn, also founded Orange Lake resort in 1952.
Andy Cosslett, CEO of IHG, was quoted in the Orlando Business Journal article as saying, “This deal reinforces the strength of the Holiday Inn brand as we are able to move into the timeshare market with a good partner who knows the business well.”
Developing Timeshare Resorts in this Shaky Economy
At a time when it seems like the economy is highly questionable, what spurs this hotelier to move forward into the timeshare industry? Perhaps the answer lies in the very instability of the economy itself. Many hotel companies are finding that timeshare sales are currently anchoring their business. While business travel is still strong, one can only wonder to what degree the US’s current economic situation will eat away at business travel, or how much more domestic vacation travel will continue to fall off.
At the same time that many Americans are cutting vacation time shorter, they are still committing that they will make room in their family’s budget for the restorative affects of time spent on holiday. And as they start to look for more economical ways to do this, the idea of buying timeshares or timeshare resales is looking more and more like a viable vacation solution than ever before. Buying timeshare today, locks in the price of your vacation accommodations for as long as you own the timeshare. Only fees to maintain the timeshare, or your portion of property taxes on it, (depending upon how your timeshare ownership is structured) are subject to increase as the years go by.
To learn more about vacation ownership at Orange Lake timeshare resales, , explore timeshare resales at these Orange Lake properties:
- Orange Lake at Lake Geneva – Lake Geneva, Wisconsin
- Orange Lake’s East Village – Kissimmee, Florida, United States
- Orange Lake’s North Village – Kissimmee, Florida, United States
- Orange Lake’s River Island – Kissimmee, Florida, United States
- Orange Lake’s West Village – Kissimmee, Florida, United States
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