Monday, November 5, 2012
America (and the world) has been in love with the Holiday Inn brand for generations. For many of today’s baby boomers, memories of childhood vacations and road trips included at least a few nights spent at a Holiday Inn—and if you were lucky, you stayed in a room close to the pool. Distinguished for decades as a family friendly vacation brand, it is no surprise that today, Holiday Inn Club Vacations is among the fastest-growing brands in the vacation ownership industry.
While other businesses have felt the challenges of the economy, Holiday Inn Club Vacations has been steadily expanding to serve its members, providing more resort options at favorite vacation destinations across the country. Last week, during the IHG (InterContinental Hotels Group) Investors Conference held in Orlando, Florida, Holiday Inn Club Vacations announced the expansion of its portfolio to include two more destinations by the end of the calendar year.
Timeshare Growth Even in a Challenging Economy
Holiday Inn Club Vacations was launched in 2008, when IHG partnered with timeshare resort developer Orange Lake Resorts in a strategic alliance to create the Holiday Inn Club Vacations brand of timeshare and vacation ownership. Growing from four resort destinations in 2008, to nine, with a tenth resort joining the brand in late 2012, Holiday Inn timeshares now offers 3,788 rooms.
Don Harrill, president and CEO of Orange Lake Resorts, explains, “The success of this strategic alliance has once again proven that vacations matter to consumers. Orange Lake Resort in Orlando, Florida began with Kemmons Wilson’s vision to create an even better way to vacation. By aligning with IHG and the Holiday Inn brand family once again, we’ve been able to create more awareness and visibility for our resort destinations so that more travelers can learn about and consider us for their next stay with friends and family.”
Today, Holiday Inn Club Vacations resorts host an average of 850,000 guests per year and offer vacation ownership preview tours to 170,000 guests annually. With a member base of nearly 80,000, up from 51,568 in 2010, Holiday Inn Club Vacations continues on its path of steady, sustainable growth, making them not only one of the fastest growing names in timeshare today, but one of the most consistent.
Holiday Inn Club Vacations Welcomes Two Additional Timeshare Resorts
Holiday Inn Club Vacations Panama City Beach Resort, a 37-unit beachfront timeshare resort in Panama City Beach, Florida was just branded last week. The next resort to launch will be Holiday Inn Club Vacations Galveston Beach Resort, a 78-villa beachfront property in Galveston, Texas, opening this December.
Del Ross, vice president Americas Sales & Marketing, says, “The addition of two new resorts to the Holiday Inn Club Vacations portfolio demonstrates the strength of the brand and our ability to find strategic opportunities for growth. We continue to look at key vacation destinations such as Hawaii and other west coast locations to expand the brand.”
And as Holiday Inn timeshares continue to grow, so will the loyalty and devotion that its owners—both current and future—feel for the brand.
Related Holiday Inn Club Vacations news from The Timeshare Authority blog:
- Another Major Hotelier Entering the Timeshare Resort Industry
- Holiday Inn Timeshares Not Slowing Down in this Economy
- More Timeshare Resort Destinations for Holiday Inn Vacation Club Timeshares
- More Orange Lake Timeshare Resorts Join the Holiday Inn Club Vacations Brand
- Holiday Inn Timeshare Unveils New Orlando Timeshare Resort