Want to Sell Timeshare? Further Proof that Social Media and the Internet is the Answer

Sell My Timeshare NOW has changed the way people buy, rent, or sell timeshare. By providing an incredible platform for timeshare owners to advertising their timeshare resales and timeshare rentals online, Sell My Timeshare NOW’s website traffic reached over 25 million visitors in 2008. It’s all about putting control back into the hands of consumers. Perhaps people are looking around at big business and thinking corporate America has not done a very impressive job; whatever the reason, the way in which consumers and industry interact is definitely changing.

Celebrity Ashton Kutcher drew attention to this very point this past week when he challenged CNN to a duel to see which could rack up the greatest number of followers on Twitter. The goal was a million followers, and needless to say, Kutcher reached the target number before CNN did. He described the competition as “the people vs. the establishment”.

When the Kutcher-CNN showdown began last Thursday, CNN had 966,363 followers to Kutcher’s 953,268. In less than 12 hours, Kutcher reached the one million mark first, but to be fair, CNN was new to Twittering, having had their account only one day prior to Kutcher issuing his challenge.

As Kutcher pointed out, “I think it’s a huge statement about social media for one person to actually have the ability to broadcast to as many people as a major media network. I think it sort of signifies the turning of the tide from traditional news outlets to social media outlets, social news outlets.”

Clearly we live in changing times when traditional models of business are being challenged. The test has been inspired partly from the inevitable impact of technology on all our lives and partly because many of the current and past business models have proven to be either disappointing or outmoded. But I think the timeshare industry is looking change squarely in the eye and rising to the challenge.

In case you are interested, Kutcher’s handle on Twitter is @aplusk. CNN’s handle is @cnnbrk.

Here’s a YouTube video (further proof of our changing world) of Kutcher calling out CNN.