Sheraton Resorts and Timeshares
Sunday, February 7, 2010
Sheraton Hotels and Resorts are rolling out a new $20 million marketing campaign created to help recharge the company’s brand. Called, “Rediscover Sheraton,” the marketing campaign is intended to inspire vacationers and travelers to take a fresh look at Sheraton properties.
Sheraton’s refreshed face includes 300 new lobbies; the new wifi wired lobby lounges called Link@Sheraton; some 70 thousand new guestrooms and 100,000 new beds.
With the intent of attracting both leisure travelers, vacationers, and the millions of people who combine the two, Sheraton Resort’s rebranding includes defining themselves as the brand that:
- “Brings business suits and bathing suits together…”
- “Brings power walks and power talks together…”
- “Brings bottom lines and bottom ups together…”
The marketing effort even makes use of the word: “bleisure” a blending of the words business and leisure.
Sheraton timeshares are part of the family of Starwood resorts, which also includes Westin timeshare and other popular properties worldwide. To find out more about outstanding opportunities in Sheraton timeshare resales, click on any of the links below: