Who Wrote the Book on Timeshare?
Saturday, February 13, 2010
When it comes to the definitive college-level resource on timeshare, you might say that Dr. Tammie Kaufman (Assistant Professor, Rosen College of Hospitality Management at the University of Central Florida); Professor Conrad Lashley (Professor of Leisure Retailing with the Nottingham Business School); and Lisa Ann Schreier (the Timeshare Crusader) have written the book on the subject.
Published by Butterworth-Heinemann, an imprint of Elsevier, the book is titled: Timeshare Management – The Key Issues for Hospitality Managers.
One of the exciting things about the book’s publication is that it serves as yet another anchor, reinforcing the strength, staying power, and legitimacy of timeshares as a vacation product. Timeshares, whether as new timeshare sales, timeshare resales, or timeshare rentals, are genuinely a proven and established choice for vacation ownership.
As co-author, Lisa Ann Schreier says:
“I was thrilled when I was asked to co-author this textbook. Several university programs had been using one or both of my previous books ‘Surviving a Timeshare Presentation’ and ‘Timeshare Vacations for Dummies’, but those are aimed to consumers. Timeshare students really had a need for a comprehensive text that dealt with the business end of timeshare. I’m very encouraged by the feedback that I’ve received on the book. The students that I work with on a regular basis really seem to grasp the basics quite quickly and are full of wonderful ideas and thoughts on how to move the timeshare industry forward. This generation is, in one way or another, the future of the timeshare industry, and I am proud to be involved with this textbook that serves as an entry to the issues that the industry is facing.”
For anyone involved in the timeshare industry as well as timeshare owners and prospective timeshare buyers who want to understand the dynamics of this industry on a deeper level,
More about Timeshare Management
Featured in the book are key learning points, learning objectives, international case studies, and reflective practices for each chapter that are designed to stimulate further discussion and develop skills.
The timeshare textbook covers:
- The Community
- Marketing Vacation Ownership
- The Sales Process
- The Role of Exchange Companies
- Service Quality Management
The book is available as a paperback and at Amazon.com as a Kindle edition for wireless delivery. Find out more here: http://www.timeshareinsights.com/large_item.php?sku_id=3