Rosen College of Hospitality Management Professor Looks at Timeshare Owner Satisfaction

Dr. Amy Gregory, an assistant professor at Rosen College of Hospitality Management at the University of Central Florida, (Orlando) is published in the June issue of Developments magazine. Her article, Give Them What They Want, looks at consumer satisfaction and the important role it plays in timeshare sales, with as much as 50 percent of sales coming from consumers who are already timeshare owners.

The article, which is based on Dr. Gregory’s doctoral dissertation, analyzes the various factors that contribute to timeshare owner satisfaction. Dr. Gregory says, “The article identifies specific attribute preferences that have greater influence on consumer satisfaction than others, and demonstrated that changes in consumers’ willingness to pay, varies depending on the presence (or absence) of various product and service attributes. … it also establishes a platform for further analysis to identify the differences between terms of ownership, frequency of purchase, product usage characteristics, and identifiable consumer segments within vacation ownership products in the U.S. and international markets. It is the first study to address both the purchase and use of a vacation ownership product.”

Developments, is a publication of the American Resort Development Association, ARDA. Developments editor, Kathryn Mullins and Dr. Gregory met this year past April at ARDAWorld 2012 and discussed ways to get Rosen College of Hospitality Management at UCF more involved in the timeshare industry.

“With UCF’s Rosen College being located in the largest timeshare resort destination in the world, there are numerous opportunities for the College and its students to benefit from academic and practical study of this industry segment. The goal is to make the College the top institution for industry study.”

You can read the full article here: Give Them What They Want