When Bluegreen Resorts timeshares wanted a presence in New Hampshire, they looked to InnSeason Resorts. Last summer, Bluegreen Corporation announced that it would take on the sales, marketing, and operations of the InnSeason Timeshare Resort, South Mountain timeshare in Lincoln, New Hampshire, as well as at the Soundings Seaside Resort in Dennis Port, (Cape Cod) Massachusetts; the Parkside Williamsburg Resort, Williamsburg, Virginia; and the Blue Water Resort in Nassau, Bahamas.
While Bluegreen Corporation has dealt with the same types of challenges that have affected other timeshare and residential development companies this past year, timeshares and timeshare management services are looking like an anchor for the company.
In its third quarter report, Bluegreen reported a loss overall attributable to declining sales in its planned residential communities. However, the picture for timeshare sales was very different with Bluegreen Resort sales up 14 percent, to $149.1 million from $130.3 million. The company attributed the jump to a significant increase in timeshare sales to existing Bluegreen Vacation Club owners.
South Mountain Timeshare Resort
This time of year, Bluegreen Vacation Club owners aren’t picnicking or mountain biking at the beautiful resort located at the base of Loon Mountain. Instead, South Mountain Timeshare Resort is typically a winter wonderland, perfect for quiet retreats, taking advantage of the winter ski season, or just browsing the Village Shops in Lincoln.
Inn Season’s Chief Financial Officer Scott MacGregor calls the resort’s relationship with Bluegreen timeshare, “…a perfect fit.“
He explains that the arrangement afforded, “… them (Bluegreen timeshares) the opportunity to step into an established, successful resort and to enhance their portfolio of over 45 owned or managed resorts. For us, the timing was ideal. It allows us to expand in other areas of New England, so we can offer alternate destinations to members of the InnSeason Vacation Club.”
Under the agreements, Bluegreen is providing customized timeshare services and product offerings. Bluegreen timeshare typically manages the operations at each resort, as well as providing timeshare sales and marketing, risk management, timeshare title and escrow, and property management services.
The ever-popular InnSeason Resorts were created as a regional brand of family-oriented timeshare resorts under the development and operations expertise of Dennis M. Ducharme, RRP, president; and the marketing resources of Curran Management Services (CMS®), and its founder, William E. (Billy) Curran, chief executive officer and Sell My Timeshare NOW board member.