ARDA Northeast Social Media Session: Getting Down to Brass Tactics

Orange Lake Resort Timeshare’s Brooke DouchaBrooke Doucha
Guest Post for
Submitted 6/02/11

The next social media session, webinar, workshop – I bet there’s one coming to a conference near you. But how many of them will discuss not only how to get started, but also tactics to make your program more engaging? And how many will really hit home for professionals in the vacation ownership industry?

At next week’s ARDA Northeast Conference in Providence, RI, your industry friends will get down to social media “brass tactics.” Breakout sessions on June 7 will cover the following topics:

Putting social media to work to boost customer satisfaction and communicate with members

Sara B. Little, Director, Corporate Communications for Festiva Hospitality Group and David Meier, Vice President Products and Partnership for Interval International will discuss:

  • Contest ideas for encouraging member feedback; identifying your most “vocal” fans
  • How to provide valuable, rich content
  • How to turn a “foe” into a “fan”

Using Monitoring Tools

Philip Brojan, Senior Vice President of Marketing for Group RCI will help you develop tactics for using social media monitoring tools, including:

  • Internal workflows for social media monitoring and response
  • Putting social media metrics to work
  • Gaining a competitive edge

Creating New Connections

I’ll be sharing how to build a social network and make it work for your brand’s public relations outreach via:

  • Using Twitter to create story pitches and source leads for PR outreach
  • Using LinkedIn to create dynamic connections
  • Creating a “Guest Blogger” program

If you can’t make the ARDA Northeast Conference but want to participate in the discussion in 140 characters or less, tweet your questions to @ARDAOrg and use the hashtag #SMbrasstactics. We’ll answer these questions at the session on June 7 and will share the answers—and other resources—back here on The Timeshare Authority on June 15.

ARDA Northeast Conference

June 6-7, 2011
Marriott Providence Downtown

Providence, RI

Brooke Doucha manages corporate communications and media relations for Orange Lake Resorts, home to Holiday Inn Club Vacations.