ARDA Announces Vacation Ownership Sentiment Index Results for First Quarter of 2024

ARDA just released the March results of the AIF Vacation Ownership Sentiment Index. This closed out the first quarter of 2024 and showed a positive travel attitude from timeshare owners. This index was first launched in February 2023 to provide monthly updates on the timeshare owner sentiment and give insight on anticipated behaviors relative to the larger traveler market. It also measures the overall health of the timeshare industry on a regular basis.

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ARDA Launches Vacation Ownership Sentiment Index to Better Track and Understand U.S. Travel Behaviors

American Resort Development Association (ARDA) has been working to better track and understand the behavior of travelers in the United States. Through this research, they have developed the Vacation Ownership Sentiment Index, which officially launched today. [Read more…]