When Sell My Timeshare NOW published its 2010 HOT List of the timeshare resales and timeshare rentals that receive the greatest number of offers to buy or rent, the HOTTEST 10 properties really attract a lot of attention.

And why not? These are great timeshare resorts you can buy with confidence, knowing that other consumers see them as “ideal” timeshare vacation destinations. If you missed the full report, published last month, you can download it by clicking 2010 HOT 100 List from Sell My Timeshare NOW.

Westin Ka’anapali Ocean Resort Villas North Timeshare – A Timeshare Vacation in Paradise

Today’s The Timeshare Authority Blog focuses on the Hawaii timeshare that came in as number 9 on the list: Westin Ka’anapali Ocean Resort Villas North. Located on a pristine area of Ka’anapali Beach in Maui, this Westin timeshare offers both ocean-view and island-view timeshare units, ranging from studio timeshares to one-bedroom, and two-bedroom lockoff units. All feature a full kitchen, luxurious master bath with whirlpool tub, and a private lanai or balcony.

Some of the popular details that make Westin timeshares such favorites include:

• Marble countertops in the kitchen.
• Dual sinks in the master bath.
• Plush bathrobes.
• LCD flat panel televisions.
• Blackout drapes for a peaceful night’s sleep.
• A 10,000 square foot Heavenly Spa.
• And of course, the signature “Westin Heavenly Beds” .

Westin Ka’anapali Ocean Resort Villas North have every reason to have made the list of the HOTTEST 10 timeshares, as measured by the number of consumer offers to buy or rent. And you have every reason to want to learn more about the exceptional deals available on Westin Ka’anapali Ocean Resort Villas North timeshare resales and timeshare rentals.

This week’s release of the Sell My Timeshare NOW HOT 100 List of the timeshare resales and timeshare rentals that are in the greatest consumer demand, is one more validation that timeshare vacation ownership is a product enjoyed by millions and millions of people.

Each year, Sell My Timeshare NOW publishes the list of the 100 timeshares for which we show the greatest number of offers to buy or rent during the previous calendar year. This industry report provides interesting information about consumer patterns, first revealing where consumers are most interested in buying timeshare and also which timeshares have proven to be a good choice if you want to buy timeshare knowing that down the road you may want to sell it on the secondary market. In sharing this company information with you, Sell My Timeshare NOW provides meaningful and transparent insight into the timeshare resale market.

Hottest 10 Timeshares on the Sell My Timeshare List

Click here to see the full Sell My Timeshare NOW HOT 100 List. Meanwhile, here’s the hottest ten on the list:

1. Marriott’s Aruba Surf Club (Palm Beach, Aruba)
2. Harborside Resort At Atlantis (Paradise Island, Bahamas)
3. Marriott’s Ko Olina Beach Club (Oahu, Hawaii)
4. Westin Ka’anapali Ocean Resort Villas (Maui, Hawaii)
5. Orange Lake’s West Village (Orlando, Florida)
6. Marriott’s Maui Ocean Club (Maui, Hawaii)
7. Marriott’s Newport Coast Villas (Newport Coast, California)
8. Marriott’s Grande Vista (Orlando, Florida)
9. Westin Ka’anapali Ocean Resort Villas North (Maui, Hawaii)
10. Marriott’s Oceanwatch Villas At Grande Dunes (Myrtle Beach, South Carolina)

Interesting note: Critics sometimes claim that the Orlando timeshare market is oversaturated and you can’t resell Orlando timeshare, yet two of the top ten most in demand timeshares on the secondary market are Orlando timeshares and there are three more Orlando timeshare resorts ranked between 11 and 20 on the HOT List.

The marketplace becomes increasingly more interesting in a world where the ‘rules’ of business are evolving before our very eyes. In an interesting move in brand building, Westin Hotels & Resorts (which includes Westin timeshare), launched the website (www.westin-hotelsathome.com) dedicated to selling their signature products. Their guests can continue the Westin Resort luxury experience long after they have checked out of the hotel or come to the end of their Westin timeshare vacation. Westin has even aligned with Nordstrom’s so you can purchase their famous bed sheets and other signature Westin items at your local mall.

Now the branding wizards at Westin Hotels & Resorts are taking the magic of their signature “10-layer Heavenly Bed®” to a new venue, making it available to the mainstream marketplace in a way no hotelier previous has done with its branded products—they are setting up shop on Amazon.com.

A New Marketing Avenue for Westin Resorts and Westin Timeshare

Westin’s innovative direction makes them the first hotelier to launch a branded storefront on Amazon.com. They will be using the Selling on Amazon program, a part of Amazon Services, which companies of all sizes, including solo-entrepreneurs, utilize for retailing their products.

Planned as a tool for expanding the company’s ‘wellness’ message, the Westin on Amazon storefront will sell Westin’s own Heavenly Bath collection and signature line of White Tea fragrance candles and diffusers along with compatible lines including: Tea Forté, Riedel, Kate’s Paperie, and Gaiam.

The branded Amazon store launches March 1, with an introductory gift of a $100 Amazon.com gift card to all hotel guests who stay twice mid-week from February 22 to May 13 and have preregistered on westin.com/balance.

Over the years, Westin Resorts have sold roughly 40,000 Heavenly Beds, more than 32,000 sheets, 100,000 pillows, and over 10,000 Heavenly spa bath products. When you think about it, what better way to nurture brand loyalty than by appealing to your market with a relaxing sensory experience that they can enjoy on a daily (and nightly) basis?

Starwood is the parent company of Westin timeshare and of Sheraton timeshare.

Sheraton Hotels and Resorts are rolling out a new $20 million marketing campaign created to help recharge the company’s brand. Called, “Rediscover Sheraton,” the marketing campaign is intended to inspire vacationers and travelers to take a fresh look at Sheraton properties.

Sheraton’s refreshed face includes 300 new lobbies; the new wifi wired lobby lounges called Link@Sheraton; some 70 thousand new guestrooms and 100,000 new beds.

With the intent of attracting both leisure travelers, vacationers, and the millions of people who combine the two, Sheraton Resort’s rebranding includes defining themselves as the brand that:

• “Brings business suits and bathing suits together…”
• “Brings power walks and power talks together…”
• “Brings bottom lines and bottom ups together…”

The marketing effort even makes use of the word: “bleisure” a blending of the words business and leisure.

Sheraton timeshares are part of the family of Starwood resorts, which also includes Westin timeshare and other popular properties worldwide. To find out more about outstanding opportunities in Sheraton timeshare resales, click on any of the links below:

• Sheraton Broadway Plantation (Myrtle Beach, South Carolina)
• Sheraton Desert Oasis (Scottsdale, Arizona)
• Sheraton Mountain Vista (Avon, Colorado)
• Sheraton PGA Vacation Resort (Port St. Lucie, Florida)
• Sheraton Vistana Resort (Orlando, Florida)
• Sheraton Vistana Villages (Orlando, Florida)

Select Westin and Hyatt Resorts are improving the experience for anyone who would like to incorporate a good run as part of their resort stay.

At Westin Resorts in 30 cities, a “running” concierge is available three mornings each week to lead guests on a three-mile jog. And more than 100 Hyatt Hotels and Resorts are now providing their guests with running route maps and GPS armbands. At both Westin and Hyatt, the services are free.

While many timeshare vacationers look forward to putting their feet up by the pool, others are enthusiastic about getting involved in the sports and recreation activities that are available at most timeshare resorts. Jogging trails, biking trails, and even on-property or nearby by hiking and horseback riding are frequently available at many timeshare resorts.

Runners, not already familiar with MapMyRun.com, will find the website to be a valuable tool whether jogging at home or during travels. MapMyRun offers some 775,000 US jogging routes, which you can save to your GPS. Besides introducing you to a vast online community of runners, this website helps you track your training and even count the calories you have burned. And while all of these benefits for runners are free, City Running Tours is an excellent paid service you may want to learn more about.

The Timeshare Authority told you about City Running Tours last year in a post we did on New York City timeshares. City Running Tours offers you longer runs and run tailored to your specific requests, as well as runs along preset routes designed to maximize the experience for you both as a runner and as a sightseer.

Whether you are vacationing at a Hyatt timeshare, a Westin timeshare, or any of the many beautiful timeshare resort worldwide, don’t forget to pack your running shoes.

For the third quarter of 2009, Starwood Hotels and Starwood timeshares has reported EPS at $.22 as compared $.62 for the same quarter in 2008. And while this comes as no surprise to anyone inside or outside the industry, there was at least one important bit of information in the report I found particularly interesting.

Here’s a summary of some of the notable points from their Quarterly Report, especially as related to Starwood timeshares:

• Operating income from Starwood vacation ownership (Starwood timeshare) and residential declined $47 million compared to 2008.
• Frits van Paasschen, CEO of Starwood says referring to both the timeshare and the hotel segments of the company’s business: “Over the past twelve months we have focused on cost containment and debt reduction, which positions us well to ‘Own the Upswing’. Our increasingly fee-based, capital-efficient business model will grow as REVPAR recovers and as our pipeline translates into unit additions. Our owned hotels are skewed towards the high end and have been particularly hard-hit over the past twelve months, implying they are poised for a strong rebound as the world economy recovers. And with half of our hotels outside of the United States, we will benefit from secular growth in international markets …With the $6 billion Sheraton Revitalization Program nearly complete, I can’t think of a better time to aggressively re-launch the brand than into the early stages of an upcycle.”
• Starwood timeshare reported a revenue decrease of 31.7 percent to $125 million as compared to 2008. Starwood also implemented what it calls “significant cost reductions” in its timeshare division, (which most notably came in the form of timeshare sales staff layoffs, one would speculate, not in decreased services to timeshare owners).
• The average sale price of Starwood timeshare dropped by nearly 22 percent, which Starwood notes is primarily due to increased sales of lower value timeshares …

And here is one of the most significant point to be gleaned from Starwood’s report in regards to timeshare sales. In addressing which factors contributed to Starwood timeshare’s drop in average sale price, they reported a higher percentage of biennial sales.

Very noteworthy fact here, don’t miss its significance: Consumers still wanted to become Starwood timeshare owners. They still wanted to buy timeshare and to enjoy the benefits of timeshare vacations. And when the economy makes it challenging, they just change their game plan and opt to enjoy the properties every other year, rather than annually. Bottom line—they didn’t give up their dream of timeshare vacations; they simply adjusted the schedule.
Click here to read the full report.

Click here to read the full report.

Starwood Capital CEO Barry Sternlicht offers some interesting insights about the commercial real estate market as an investment during the down economy. You can watch the interview in this clip from the Fox Business Channel.

And before you view the clip, here’s a little perspective on how Starwood Capital fits into the bigger picture with Starwood hotels and Starwood timeshares. Historically, Starwood Capital is known as an aggressive and successful acquirers of individual hotels, hotel companies, and timeshare resorts worldwide. From their website: “Starwood Capital is well known for its 1995 acquisition and subsequent recapitalization, reorganization and expansion of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT “Starwood Hotels”), a Fortune 500 company, with ownership of brands such as Westin, Sheraton, W Hotels, The St. Regis, Le Meridien, The Luxury Collection and Four Points by Sheraton. Mr. Sternlicht, as Chairman and CEO of Starwood Hotels between 1995 and May of 2005, led the transformation of Starwood Hotels from an overleveraged, liquidating REIT into a thriving global enterprise of more than 115,000 employees, with a total enterprise value in excess of $18 billion, including more than 800 hotels system-wide in 80 countries.”

As the countdown on the Sell My Timeshare NOW HOT 100 list continues, we look at three HOT timeshares, each distinctively different from the other. HOT 100 List timeshare number 20 is the Westin Ka’anapali Ocean Resort Villas North. Hot List timeshare number 19 is the Grand Pacific Palisades in Carlsbad, California. And Hot List timeshare number 16 is the Wyndham Grand Desert in Las Vegas. Three ways to vacation; three timeshare resorts to enjoy.

A Lush Hawaiian Isle Westin Timeshare Resort

Designed with luxury in mind, the Westin Ka’anapali Ocean Resort Villas North is one of two Westin resorts on Ka’anapali Beach. Enjoying a primo location on North Ka’anapali, (a beach that has been recognized as one of America’s Best Beaches) timeshare owners and timeshare renters at this Hawaii timeshare resort can choose verdant island views or stunning ocean vistas from their private balcony or patio. At the Westin Ka’anapali Ocean Resort, studio and one or two-bedroom timeshare villas offer an equipped kitchen, a whirlpool tub, and a relaxing living and dining area.

Located in Lahaina, on the island of Maui, if you watched the season finale of the CBS reality show, The Amazing Race, (this past Sunday night,) you saw enough beautiful views of Maui to make you long for a Hawaii timeshare.

California Timeshare Close to the Beach

Grand Pacific Palisades California timeshare offers you a totally different perspective of the Pacific Ocean than the one you’ll get in Lahaina, Maui, but equally as spectacular. North of San Diego (about 40 miles), and south of Anaheim (approximately 60 miles), Carlsbad has Southern California desert appeal in a location so perfect for family fun it is even located across the street from LEGOLAND®!

During the spring, you can enjoy Carlsbad’s famous Flower Fields® where more than 50-acres of vibrant flowers bloom on a hillside overlooking the ocean. Year-round, Grand Pacific Palisades timeshare tempts you with an ideal location for enjoying golf, the beach, or any of the nearby attractions.

Timeshare units at this beautiful California timeshare resort include one and two bedroom units as well as two bedroom lockouts.

This Las Vegas Timeshare is No Gamble, It’s Always a Winner

The Wyndham Grand Desert in Las Vegas is located only a quarter mile from the glittering Las Vegas Strip, but features a Mediterranean-style ambience. Timeshare owners at the Wyndham Grand Desert enjoy the resort, not only for its style and amenities, but because it makes it easy to balance your vacation between the casinos and nightlife of the Las Vegas Strip with a relaxing resort that offers plenty of entertainment for the whole family.

Considered a flagship property of Wyndham Resorts, Wyndham Grand Desert timeshare units are available in one, two, and three-bedroom units, as well as timeshare lockouts.

Like so many other great Las Vegas timeshare properties, the Wyndham Grand Desert makes it easy to explore both the natural wonders of the Nevada landscape and then take in the shows, dining, and unmatched glitz of Las Vegas after dark.

To learn more about opportunities in timeshare resales and timeshare rentals at these great HOT 100 destinations and many more exciting vacation spots, talk to the timeshare resales specialists at Sell My Timeshare NOW.

Sell My Timeshare NOW’s HOT 100 list timeshare property number 44 is the Westin Kierland Villas timeshare resort in Scottsdale, Arizona. Located within the 730-acre master-planned community of Kierland, on ten beautiful acres, this Westin timeshare is an ideal destination for a quiet retreat or a romantic getaway.

Serene and low-key, the décor of this relaxing resort reflects the colors of the desert. Timeshare villas at this popular Westin resort include one-bedroom timeshare villas, one-bedroom premium timeshare villas, and two-bedroom lockoff units.

One-bedroom villas sleep four vacationers comfortably with 543 square feet of living space and 106 square feet of balcony. A larger, 871-square foot one-bedroom premium timeshare villa is actually the lockoff side of a two-bedroom lockoff unit. Two-bedroom lockoff units will sleep up to eight adults. Each side of a two-bedroom villa includes its own fully equipped kitchen and living area as well as its own bedroom and bath.

All of the Westin Kierland timeshare villas include the famous Westin Heavenly Bed ®, granite counter tops, solid maple cabinets, a 32-inch color television, a flat-screen television, CD player, Bose AM/FM radio, DVD player, fully equipped kitchen, dining area and access to a washer and dryer.

The timeshare villas at the Westin Kierland are adjacent to the Westin Kierland Hotel and Spa, making it easy for you to take advantage of all the spa treatments and services for which the resort is so well known. This is also an excellent vacation destination for golfers, bikers, horseback riding, relaxing by the pool, or enjoying local attractions including the Desert Botanical Garden, the Arizona Science Center, the Heard Museum, The Phoenix Zoo, the Pioneer Living History Museum, Frank Lloyd Wright’s Taliesin West, and the Scottsdale Museum of Contemporary Art.

Own a Westin Timeshare Resale

Currently Sell My Timeshare NOW offers more than 50 timeshare units for sale at Westin Kierland Villas. These are all timeshare resales, meaning that you can buy them directly from the owner for substantially less than they sold for originally.

To learn more about this HOT 100 list timeshare, visit the website for Sell My Timeshare NOW, then buy timeshare resales at Kierland Villas and enjoy the pleasure and convenience of vacation ownership at a truly affordable price.

Starwood Hotels and Timeshare Resorts reported a 12 percent drop in profits for the third quarter, 2008. With this announcement, they joined the ranks of other hoteliers and timeshare developers, including Marriott, Hilton, and Westgate timeshare, who have all acknowledged that they are sharply feeling the credit crunch and the economic downturn.

Starwood (the parent company of Westin timeshare resorts and Sheraton timeshare resorts) reported revenue was flat at $1.5 billion, with international operations shoring up those in North America. Earnings for Starwood were $113 million or 62 cents a share, which is down from $129 million or 61 cents a share, in the third quarter 2007. Figuring all adjustments, and earnings from continuing operations, earnings should have been 71 cents per share.

According to Hotels Magazine, Starwood Chief Executive Frits van Paasschen stated that the company had begun streamlining and reducing costs earlier in the year. Yet, Starwood’s efforts don’t seem to be sufficient to quell concerns. Steve Kent of Goldman Sachs commented on Starwood specifically and the timeshare and hotel industry in general, saying, “… the industry will be hit with increasing supply at the same time demand is falling and [its] negative operating leverage and inability to cut costs quickly suggests margins are going to be under pressure for some time.”

Starwood Says Decline in Hawaii Timeshare and Florida Timeshare Sales is Major Contributor

Pacific Business News reported that Starwood specifically blames a decline in Hawaii timeshares sales and Florida timeshares sales for its revenue shortfall. Compared to 2007, revenue in timeshare sales is down 27.4 percent. Contract sales of vacation ownership intervals decreased almost 30 percent at Starwood timeshares, due both to overall decline and to Starwood’s sellout of Westin Kaanapali Ocean Resort North on Maui.

Starwood timeshare says it expects operating income from its timeshare business to drop as much as $115 million this year as demand for Hawaii timeshares and Orlando timeshares decreases.