Rent Your New York City Timeshare, Global Travelers Are In Town to Shop
Saturday, February 16, 2008
A weakened US dollar may be creating a tighter economy here at home, but international travelers are enjoying the benefits.
According to a recent article in Hotels Magazine, titled, “Weak Dollar Becomes US Welcome Mat,” not long after Saks Fifth Avenue opened its all-shoe floor last summer, one hundred European women chartered a plane to New York for the sole purpose of shopping – shoe shopping!
International consumers spent almost $3 billion in New York City stores in 2007, insulating many NYC merchants against the economic slump felt by other retailers across the US. Recognizing the value of the foreign shopper, many New York merchants are directing their advertising dollars toward an international clientele.
Historically, New York City is the number one destination for foreign travelers to the US but other cities, such as Miami and Los Angeles, also benefit from international tourist dollars. “According to NYC & Co.,” 46 million people visited the city in 2007, an increase of 5 percent over the previous year. And of those visitors, 8.5 million were non-American, a whopping 20 percent increase for the same time period.” (source: Hotels Magazine ©2008 international herald tribune, February 6, 2008, Special Report; pg. 11. Katie Weisman, The New York Times Media Group, New York)
Saks has partnered with The Daily Telegraph in London, offering four day excursions to New York City this spring. Bloomingdale’s has long maintained an international marketing department in addition to their marketing and sales promotion division, because they recognize the importance of the foreign dollar in their New York stores. Bloomingdale’s also cultivates their foreign consumer at their stores in Miami, Chicago, and San Francisco. At their New York City store, where the employees collectively speak more than 40 different languages, Bloomingdales saw an increase of 35 percent in the number of foreign shoppers for 2007.
As the Hotel Magazine article points out, “No one expects revenues from international shoppers to totally compensate potentially flat or declining sales due to continued economic woes of the American economy.” Yet the reality for timeshare owners is that you do not have to depend on the US economy alone if you are looking to sell timeshare or rent timeshare; but you do have to advertise and market your timeshare resales and timeshare rentals in a place that provides vast global exposure. Look for a timeshare advertising and marketing website with a strong and leading presence on the World Wide Web; look for Sell My Timeshare NOW.