Sheraton Hotels and Resorts are rolling out a new $20 million marketing campaign created to help recharge the company’s brand. Called, “Rediscover Sheraton,” the marketing campaign is intended to inspire vacationers and travelers to take a fresh look at Sheraton properties.

Sheraton’s refreshed face includes 300 new lobbies; the new wifi wired lobby lounges called Link@Sheraton; some 70 thousand new guestrooms and 100,000 new beds.

With the intent of attracting both leisure travelers, vacationers, and the millions of people who combine the two, Sheraton Resort’s rebranding includes defining themselves as the brand that:

• “Brings business suits and bathing suits together…”
• “Brings power walks and power talks together…”
• “Brings bottom lines and bottom ups together…”

The marketing effort even makes use of the word: “bleisure” a blending of the words business and leisure.

Sheraton timeshares are part of the family of Starwood resorts, which also includes Westin timeshare and other popular properties worldwide. To find out more about outstanding opportunities in Sheraton timeshare resales, click on any of the links below:

• Sheraton Broadway Plantation (Myrtle Beach, South Carolina)
• Sheraton Desert Oasis (Scottsdale, Arizona)
• Sheraton Mountain Vista (Avon, Colorado)
• Sheraton PGA Vacation Resort (Port St. Lucie, Florida)
• Sheraton Vistana Resort (Orlando, Florida)
• Sheraton Vistana Villages (Orlando, Florida)

Recently, The Timeshare Authority blog learned about an exciting nonprofit organization. Known as “Clean the World,” this Orlando, Florida-based group works to bring the simple necessity of soap and shampoo to people in need.

And it makes sense that they would partner with hotels, motels, and timeshares in their efforts, after all, who has more unused or slightly used soap and shampoo than resorts do? But how do you hygienically recycle soap?

Clean the World has that all figured out. Using two different processes to sanitize the soap (depending on how used the soap bar is), the organization either cooks the soap to remove impurities and rebatches it into 2 oz bars, or sterilizes larger existing bars with a mix of steam and pressure.

Because Clean the World provides training materials to the hospitality industry, collection bins for the soap, and picks up the soap and shampoo bottles weekly, it soon becomes an easy habit for workers in hotels, motels, timeshares, and other resorts to become part of this recycling project.
Collecting those tiny bars of soap seems like a very small effort, doesn’t it? Yet because of Clean the World, thousands of lives can be changed as the simple dignity of cleanliness is restored; sanitation, healing, and disease control is improved; and millions of tons of waste products are kept out of landfills and waterways.

You and Your Timeshare Owners Association Can Help

If you have donations of cleaning, personal hygiene, or medical supplies to make to the Haiti relief efforts, the following resorts offer drop off centers:

If you are in the Orlando area and would like to donate soap or shampoo, you can take it (or send it) to the Orlando Recycling Center

• Clean The World
• 8026 Sunport Drive, Ste 306
• Orlando, FL. 32809

Hotels, motels, timeshares, resorts, and companies can donate soap and/or shampoo by contacting:

• Paul Till, Managing Director
• 407-404-0379
• [email protected].

To find out what other timeshares, resorts, and members of the hotel and hospitality industry are doing, check these recent posts on The Timeshare Authority blog:

Hospitality and Timeshare Industry Stepping Up to Help Haiti Part I
Hospitality and Timeshare Industry Stepping Up to Help Haiti Part II

TATOC, The Timeshare Association, has announced its schedule for the upcoming 2010 TATOC Conference, titled: “Working Together.”

The global event for the timeshare industry will be held at the Nottingham Belfry, Nottingham, England, on March 26 to March 28. Stephen J. Cloobeck, Chairman and Chief Executive Officer of Diamond Resorts International® has been announced as the keynote speaker for the event that is expected to draw timeshare sales and timeshare support industry representatives from around the world and to surpass previous conference records for attendance and sponsorship.

The preliminary TATOC Timeshare Association Conference schedule includes:

• Friday March 26, 2010
• Registration: 5 PM
• Reception: 7-8 PM
• Dinner: 8 PM

• Saturday March 27, 2010
• Breakfast: 7AM.
• Conference begins: 9 AM with usual coffee breaks and lunch
• Conference ends: Approximately 5 PM
• Reception: 7-8 PM
• Dinner and Speaker: 8 PM

• Sunday March 28, 2010
• Breakfast: 7AM.
• Conference begins: 9 AM
• Conference ends: Approximately 11 AM
• TATOC AGM: 11:30 AM
• Lunch: 1PM

Booking forms are now available to download at www.timeshareassociation.org.

Continue following The Timeshare Authority for more updates on the 2010 TATOC Conference, and all the timeshare news and information.

For more TATOC information:

Telephone 00 44 (0)161 237 3611

Fax 00 44 (0)161 237 3611

Previous The Timeshare Authority posts on TATOC events:

TATOC Announces Guest Speaker for Timeshare Conference
TATOC Announces More Info on 2010 Timeshare Conference

This was the morning for ole’ Punxsutawney Phil to look for his shadow. No shadow, then spring is just around the corner. But if he sees his shadow, then the prognosticating groundhog promises at least six more weeks of winter.

The tradition of a weather-casting rodent (known in some cultures as a “whistling pig”) in Gobblers Knob dates back to at least 1887 in Pennsylvania. Based on the holiday of Candlemas, the event traces its early roots to traditions brought to the area by German settlers whose ancestors have perhaps celebrated similar traditions for thousands of years.

Each year the festivities surrounding the event seem to get better and better. And although you have already missed such community fun as the Oreo stacking contest, the ice carving on Mahoning Street, the groundhog beer dinner, hayrides, jogs, a groundhog wine dinner, and even Phil’s family picnic this year, it doesn’t mean that it is too early to start planning your pilgrimage to Pennsylvania for next year.

Opportunities in Pennsylvania Timeshare Resale and Timeshare Rental

From historic Philadelphia to Hershey to Lake Erie, the Poconos to the Alleghenies to the Pennsylvania Wilds, Pennsylvania is a diverse state both geographically and culturally. It is also, a state loaded with great timeshare vacation destinations, and for millions of Americans, excellent drive-to vacation opportunities.

If you already know this great state for vacations and family fun, then a Pennsylvania timeshare resale could be an ideal way for you to lock in the cost of a lifetime of vacations at an extremely competitive rate. And if you have yet to discover Pennsylvania’s mountains, theme parks, charming farm communities, and historic American heritage, then a Pennsylvania timeshare rental could be a excellent way to get started.