Wednesday, July 6, 2005
Want to sell timeshare quickly, with as few hassles as possible? Here’s key information for anyone who wants a successful timeshare sale.
In the marketing business, the successful promotion (and the subsequent sale) of a product or service boils down to three things: location, location, location! Even in the field of online business, this adage still applies; in fact, now more than ever! The key is to expose your product to the greatest number of people who are specifically searching for your product or service. When selling timeshare, why not position your advertisement so it will reach the largest possible number of prospective timeshare buyers?
Consider this: many people have tried to resell timeshare through the newspaper, using either online or print ads. While these publications can certainly reach a large number of people, they simply don’t reach enough prospective timeshare buyers to even justify the cost of placing the ad. The traffic that newspapers receive is simply not targeted. All kinds of people read classified ads for all different reasons. Wouldn’t it be nice if there were pages of classified ads just dealing with timeshare? The good news is, these exist. The bad news is, though these attract a more targeted readership, they receive minimal traffic because nobody knows where to find them. Various timeshare forums exist, and veteran timeshare owners will often recommend online classifieds services that deal with timeshare. However, if you aren’t a long-standing member of the “international timeshare elite”, how do you find out about these services? In many cases, they are practically invisible to people searching the web, largely because they are not going out of their way to attract attention to themselves. Why should they? They already enjoy a good reputation with people in the know.
In this day and age, is word-of-mouth advertising really the most effective way to promote a resale timeshare?
In this business, we frequently encounter people who list their properties with an online classified-advertising service specializing in timeshare. These are usually “self-serve” sites which usually charge a minimal monthly rate of around $20.00. Again, because they specialize in timeshare, these websites are frequented regularly by a small number of timeshare owners, so they receive targeted traffic. What most people find challenging is that using a service like this does not give them the broadest possible exposure for their property. The timeshare market is booming, with millions of eager first-time timeshare buyers searching the net every day! People who sell timeshare are looking for a more aggressive timeshare resale company who can promise to drive the most qualified, relevant traffic to its website. Sure, an online classified ad site is cheap, but can it really get the job done?
Most high-profile timeshare resellers charge a one-time, upfront fee of several hundred dollars to advertise a timeshare. Why does this cost so much, in comparison with the small monthly fee charged by a timeshare classified site? The lion’s share of this money that a resale company charges (if the company is reputable and actually does what it promises) goes toward driving qualified, relevant traffic to the site. This means more exposure, which ultimately translates into a faster timeshare sale with fewer hassles. You aren’t just marketing your timeshare to an assorted few seasoned timeshare owners already hip to the inside track, you’re breaking out into a huge new market filled with millions of people actively seeking to buy their own timeshare!
We encourage our clients to obtain the maximum amount of exposure for their property. If it is cost effective to pay $20.00/month to advertise their timeshares in an online timeshare classified page, we say “go for it!” However, know that you are by no means limited to just one timeshare resale company. We’ve even had clients who enlisted our services in addition to those of a competing timeshare reseller, effectively pitting two companies against one another to see who can sell timeshare fastest!*
Tips for Selling Timeshare
Though timeshare classified advertisers exist, a high-traffic, highly visible timeshare reseller that continually invests in web site optimization is your best bet for a successful timeshare sale. Here’s some tips on what to look for:
- Do a search for a specific geographic area, or a specific resort on Google or another major search engine, for example “Fairfield Branson at the Meadows” or “buy Arizona timeshare resales”. A company that comes up on the first page (ideally number one for any search results page) is a strong company to go with.
- Make sure the company ranks well for basic terms like “timeshare resale” and “buy timeshare“. Most people who are searching for timeshares start with vague search terms (unless they are looking for time at a specific resort or geographic area). The higher the ranking, the better.
- If a company depends on sponsored results (also known as “pay-per-click” advertising because it costs money every time someone clicks on the link), know that it is spending large amounts on maintaining visibility. It is only cost effective to do this for a few terms. Most companies can spend upwards of $10,000/month on pay-per-click. A company that depends on paid listings is likely not to do well across the board when it comes to natural, or “organic” listings. Paid ads are best used to complement natural results. Look for a company that doesn’t have to resort to paid advertising to maintain its search visibility.
- Check out how your ad will look- sometimes, an ad can get lost in a heap of other ads competing for attention on the same page. Ideally, the ad for the timeshare you want to sell should have its very own page. It is especially nice if this page is well optimized for search terms relevant to that property (example: “El Cid La Ceiba” is a search term used by people looking for timeshare at this resort), so it ranks with good visibility when someone searches for it.
- I have to reiterate that it is absolutely vital that, before you give your credit card information to any company, check to see if they have a record with the Better Business Bureau! If so, how many complaints have they received? How were they resolved? Is this company a BBB member in good standing? Be wary: timeshare companies with an appalling BBB record will sometimes create new websites with slightly different domain names, so they can pretend to have an unblemished history. In reality, it’s just the same shoddy product with a fresh coat of paint.
If you want to promote your timeshare resale property before the largest possible number of timeshare buyers, please consider SellMyTimeshareNOW. We employ the very latest and most successful internet marketing strategies in order to bring a fast, safe, and trouble-free timeshare sale to our clients.
*SellMyTimeshareNOW offers this money-back guarantee for all timeshares advertised on our site: if you sell your timeshare through a competitor’s services before we can sell it, present us with a proof of the sale within thirty days and we will refund your money, with no exceptions.