ARDA Fall Timeshare Industry Conference

ARDA Fall Timeshare Industry Conference

Sell My Timeshare NOW is proud to be a member of ARDA.

Hard to believe it’s already November and time for the American Resort Development Association Conference in Washington DC. Registration begins tomorrow, with the opening night reception hosted by Interval International.

The Fall ARDA Conference, which runs from November 4-6, is hosted at the Fairmont Washington, DC. Former Senator John Sununu of New Hampshire will be leading off the sessions as keynote speaker.

As always, it is expected to be a significant week of information exchange, interaction, and engagement by representatives of the timeshare industry, vacation ownership, timeshare resales, and timeshare brokerage.

It’s going to be a busy week and in the upcoming days I will be sharing news with you from the ARDA Fall Conference.

Sell My Timeshare NOW in the news:

New Strategy for Disney Timeshare Sales is Questioned

New Strategy for Disney Timeshare Sales is Questioned

Disney Vacation Club (Disney timeshare) is adjusting its salary and bonus strategy to try to incentivize members of its timeshare sales staff and increase sales of Disney timeshare units in the process.

In changes that were announced to Disney timeshare sales staff last month, the company will be reducing base pay to its front line timeshare sales team by about ten percent, yet increasing bonus amounts for employees who reach certain timeshare sales objectives.

Disney Vacation Club spokesperson, Rena Langley says, “We have made changes to the pay structure among our advance sales associates to allow us to provide more reward and recognition to top performers.”

Advance sales associates (also called ASAs) for Disney timeshare sales are the people who work in the Vacation Club sales kiosks that you find throughout the Disney parks and hotels. If Disney’s plan is doable, its timeshare sales workers will have the opportunity to earn larger paychecks. But among the approximately 100 ASA’s affected by the salary reductions, concern looms over whether they will be able to “make back” the salary amounts lost. Entry-level pay for ASAs prior to this pay reduction was around $11 per hour.

Not Even Disney Vacation Club Timeshare can Escape the Challenge of This Economy

With consumer credit lines for buying timeshare drying up, along with many people simply tightening their belts, timeshare sales at Disney have dropped. Yet Disney timeshare is still faced with four new timeshare properties to sell, on top of any existing inventory at the Disney Vacation Club resorts they still had.

Now add to this the increasing number of people who are buying timeshare resales on the secondary market because they have recognized the enormous savings it can mean, and you have a tough hill to climb by any worker who is trying to sell new timeshares on primarily a commission or incentive basis.

Opportunities in Disney Timeshare Resales:

Other recent Disney Vacation Club News:

College Sports Weekend in a Timeshare Rental

College Sports Weekend in a Timeshare Rental

College football fans live for this time of year when the season is at its peak and almost everybody’s dreams of a bowl bid are still alive.

This year is no exception. The Florida Gators are chomping down on opponents, right and left. ‘Bama Tide is rolling through the south while the Longhorns have the Big 12 Conference under control. Seven of the top ten teams on this week’s BCS are undefeated (clearly they haven’t been playing each other) while the other three teams have only one loss apiece.

What are some of the must-watch college football games this weekend?

  • Number 3 Texas takes on number 14 Oklahoma State in Stillwater. The Longhorns dominate this rivalry, but the Oklahoma State Cowboys have come close in the past and this could be their year to pull an upset.
  • Number 22 South Carolina takes on a weaker than usual University of Tennessee, but the game’s being played in Knoxville, so anything could happen.
  • And any other team you care about, follow, or that makes you stand on your sofa and shout, “Go-Go-Go!” when one of their players tucks that football—point into his bicep, fingers wide, covering as much of the ball as possible, locked against his chest—and starts to run. And from someplace deep within him, he finds the capability to weave, dodge, and accelerate on instinct, each step driving him closer and closer until you can throw your arms up in the air and scream, “Touchdown!”

And while standing on your couch is a great way to spend a Saturday afternoon, perhaps what you really need is a spacious, comfy timeshare rental and tickets to the game:

…A happy, safe, and slightly scary Halloween to all; and for all you football fans, “Go Team!”

Three Ways the Timeshare and Hospitality Industry Are Using Social Media

Three Ways the Timeshare and Hospitality Industry Are Using Social Media

According to The Nielsen Company, which has now expanded beyond television ratings and teamed up with Facebook, Americans have almost tripled the amount of time they spend involved in social networking and blog sites compared to a year ago.

“This growth suggests a wholesale change in the way the Internet is used. While video and text content remain central to the Web experience—the desire of online consumers to connect, communicate, and share is increasingly driving the medium’s growth,” says Jon Gibs, vice president, media and agency insights, Nielsen’s online division.

And to better understand how this growth impacts marketing outreach to, and for, timeshare owners, timeshare sales, and timeshare rentals, look at these statistics that relate specifically to advertising dollars spent on social sites related to the topics of entertainment and of travel:

Topic Year: 2008 Via Social Media Sites Year: 2009 Via Social Media Sites Year Over Year Growth In Ad Dollars Spent On Social Media Sites Year Over Year Growth In Ad Dollars Spent On All Related Web Sites
Entertainment $1,097,700 $10,012,800 812% 40%
Travel $473,700 $2,198,200 364% -11%

The timeshare industry, along with hoteliers, restaurants, travel services and other areas related to entertainment and hospitality has clearly decided to acknowledge the impact of social media and its functionality to engage and build relationships with clients.

Look around on Twitter, Facebook, YouTube, in the blogs—you’ll see the timeshare industry well represented on social media sites. And while they are using social media in many ways, here’s three strategies that are being used a lot…

3 Important Ways the Timeshare and Hospitality Industry Is Putting Social Media to Work

  1. Timeshare and hospitality jobs are announced and updated via Twitter and other social media sites. Visit @timesharestaff on Twitter for one example of this technique in action.
  2. Photo sharing gives consumers and future clients an inside look at what a brand has to offer. Example: “22 photos on Facebook in the album “Bonnet Creek Opens!”: http://bit.ly/14CVmQ” This tweet is from @BonnetCreek, Twitter home for news about Orlando’s new Waldorf=Astoria and Hilton Resort.
  3. Blogs, Facebook, YouTube and other social media platforms make it easy for timeshare sales companies, timeshare resellers, resorts, and any business related to the industry to educate their followers and virally communicate information that consumers want to know. VacationBetter.org has numerous videos on YouTube, like the one below, that offering helpful facts and improved understand of the resort and hospitality industries, their services, and the roles they play in people’s lives.

Resource: The Nielsen Wire http://blog.nielsen.com